With one-third of food wasted globally, Hellmann’s and Starfield united in a galaxy wide challenge to educate Gen Z on the “No Space for Food Waste” campaign using Twitch creators to boost the signal.
We teamed up with Edelman to deliver an innovative live stream campaign with the goal of promoting the "No Space for Food Waste" message with a fun filled, challenge based activation.
Edelman
2024
Before we made a start on the stream overlays, we had to get busy creating the assets we needed for the project. Starting with the creation of a photo real, 3D product render of Hellmann’s famous mayonnaise jar.
Deliverables
Our team got creative and put space helmets on to develop a comprehensive stream overlays package for the “No Space for Food Waste” campaign, blending mayonnaise and the sci-fi themes of Bethesda’s epic, Starfied.
Deliverables
01.
Create a food collection challenge system for Starfield, using OBS controllers to update the challenge bar in real time.
02.
Encourage friendly creator competition through leaderboards and on screen displays including key marketing messages in relation to the campaign.
03.
Use on screen animations to celebrate challenges being completed in relation to food waste collected and real world stats.
twitch.tv/cyborgangel
twitch.tv/cadaea
twitch.tv/itssunpi
“GETREKT were a fantastic addition to the project! They understood the complicated brief from the start and brought extra ideas to the table. The quality of the visuals was outstanding, and they moved quickly to deliver within tight timelines. We’d work with GETREKT again in a heartbeat and would highly recommend them.”
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